Glitterville Pop! Presented by Swoozie's
Written by Martha Jackson
Imagine if every day was filled with glitz, glamour and magic and you always felt like it was a holiday. Glitterville Pop! is an experiential pop-up retail store that just opened at the Pavilion on Lovers Lane where you can experience the magic from September 24 through December 24, where you can purchase holiday decorations and gifts.
From the moment I walked in, I was immediately transported into holiday heaven and I felt the stresses of the day literally melt away. At Glitterville Pop!, you can’t help being in a great mood because there is always a reason to celebrate and your surrounded by so much beauty and whimsy.
The entire store is filled with gifts, home décor, ornaments, housewares and party accessories. Every item is hand-designed by creative director Stephen Brown, an East Tennessee native with a love for holidays. As a young boy he experienced the post-holiday blues and learned that by creating crafts for the next special occasion he was able to channel the doldrums into a being a creative genius.
Before Glitterville Pop! came about, the entire Glitterville collection was only available at the Glitterville Studio in Knoxville, Tennessee. With a moto of "Making every day a holiday!”, it’s easy to fall in love and become a fan of Glitterville as Kelly Dworkin, co-founder of Swoozie’s, Preston Center’s found out. Kelly became smitten with the brand nearly 20 years ago and has been a fan ever since. “I immediately fell in love. There’s nothing else like it.” Kelly is thrilled to have the opportunity to share the entire collection with the great city of Dallas and considers the pop up a “gift to the city” from she and her late husband, David who was a former President of Neiman Marcus.
Ashley O’Donnell, VP of marketing at Swoozie’s, added "Our mission has always been to bring the ‘wow' to everything we do at Swoozie’s and to have the opportunity to present a Holiday POP! to Dallas is just the extra-wow that Glitterville always brings!"
In addition to over-the-top holiday items, the Glitterville Pop! venue will also be available for holiday events, private parties and gift and ornament exchanges. “We’re the only place in the country, other than Stephen’s Knoxville studio, that will represent the brilliance of his entire line in one space,” says Kelly.
Glitterville Pop! is really about everything celebratory. “It may be holiday, but it’s also every day. It all comes down to a mindset,” says Stephen. “You can carry the spirit of the holidays all year-round as long as you’re surrounded by fun, glittery things.”
For more information on Glitterville, go to www.glitterville.com and for more on Swoozie's, go to www.swoozies.com.